Ingest
Load campaign report exports from each network — CSV upload today, direct connection to your existing report tables coming in v0.2.
No pipelines required to start.
Snowflake Native Apps + Data Consulting — Orlando, FL
Florida Data is an independent data products company. Our first Native App, Crosswalk, makes retail media reporting from Amazon, Walmart, and Target finally comparable — with honest flags when the networks' math doesn't line up. Your data never leaves your Snowflake account. That's the whole point.
Independent by design: we take no media commissions and sell no ads. The measurement layer should be the referee, not a player.
If your team buys retail media — or just tries to get honest answers out of its data — you've probably lived these.
A Snowflake Native App that harmonizes campaign reporting from Amazon Ads, Walmart Connect, and Target Roundel into one standardized view — with methodology-transparent ROAS and loud, honest flags when the networks' math makes numbers incomparable.
Load campaign report exports from each network — CSV upload today, direct connection to your existing report tables coming in v0.2.
No pipelines required to start.
Reported ROAS side by side with the methodology that produced it. When networks differ on attribution window, model, or view-through, Crosswalk raises a divergence flag — instead of pretending the numbers match.
Transparency first. False precision never.
Runs entirely in your own Snowflake account as a Native App. No data egress, no new vendor silo, no account-level privileges requested in v1.
Your governance boundary stays intact.
Status: Snowflake Marketplace listing in progress — the v1 wedge will be free.
Early design partners get direct input on the roadmap and lock founding pricing on future paid tiers. If retail media measurement is your headache, we'd genuinely like to hear how you do it today.
We're building Crosswalk in the open, with a small group of teams who live this problem. Design partners get private-preview access, direct say in what ships next, and founding pricing locked for any future paid tiers. In exchange, we get the thing no roadmap survives without: honest feedback from real campaign exports.
Become a Design PartnerA handful of spots while v0 hardens. No cost — your feedback is the payment.
Building a data product keeps our skills honest. Alongside Crosswalk, Florida Data takes on a limited number of hands-on engagements.
Setup, warehouses and cost hygiene, RBAC, data loading, Streamlit apps — practical help getting your Snowflake environment working the way it should.
Best when: you're on Snowflake but not getting value from it yet.
Getting your data where it needs to be, on schedule — report ingestion, transformations, and the busywork between systems put on autopilot.
Best when: someone rebuilds the same report by hand every week.
Scattered exports turned into one clean, always-current view your team actually trusts — with the methodology documented, not buried.
Best when: your numbers live in five spreadsheets.
Hi, I'm Frederick Ranzola — founder of Florida Data, LLC.
Here's the honest truth about me: I'm the person who gets a little excited when data doesn't add up. The report nobody trusts, the numbers that can't be compared, the methodology buried in a footnote — to me that's a puzzle worth solving, and Crosswalk is what happened when I decided to solve one properly.
I'm building Florida Data in the open: a new company earning its place in the Snowflake ecosystem one shipped version at a time. With CompTIA certifications including DataSys+ (data management & reporting), my SnowPro certification in progress, and a product heading to the Snowflake Marketplace, I'd rather show working software than talk about experience. Independence is the feature — no media commissions, no ads sold, just measurement your whole team can trust.
in Connect on LinkedInReal, verifiable CompTIA certifications — with SnowPro Core in progress. We believe credentials should be checkable, so these link to Credly.
CompTIA A+
Hardware, OS & support fundamentals
CompTIA Network+
Networking, connectivity & security
CompTIA CIOS
IT Operations Specialist (stackable)
CompTIA DataSys+
Databases, data management & reporting
Based in Orlando, FL — working with data teams anywhere. Products distributed via the Snowflake Marketplace.
It's an application that runs entirely inside your Snowflake account. Your data never leaves your environment or your governance boundary — no new vendor cloud, no data-processing agreements, no egress. For campaign and business data, that's usually the difference between "the data team says no" and "approved."
The v1 wedge is free on the Snowflake Marketplace. Paid tiers (more networks, the AI insight agent) come later — and early design partners lock founding pricing before they exist.
No — and be suspicious of tools that claim to. Networks measure with different attribution windows, models, and view-through policies. Crosswalk shows each network's number next to the methodology that produced it, and raises a divergence flag when they can't honestly be compared. Transparency first; false precision never.
Fair question — we'd ask it too. Here's our answer: the product is free to try, it runs inside your own Snowflake account with no privileges requested, every version passes Snowflake's security review, and we publish our methodology instead of hiding it. We're earning trust the only way a new company can: by shipping honest software and being easy to verify.
Yes — a limited number of hands-on Snowflake and data engagements (setup, pipelines, dashboards). It keeps our product skills honest, and consulting clients often become design partners. Email us what you're wrestling with.
Interested in Crosswalk, the design partner program, or a consulting engagement? Tell us a little about what you're working with — we reply within one business day.
Prefer email? Reach us at contact@floridadatallc.com